‘Focus India’, a student group from the School of Business, University of Applied Sciences of North Western Switzerland (FHNW), will visit India for a business tour. The Focus India programme was created to tap into the enormous potential that India has to offer. The number of Swiss companies and start-ups is steadily increasing in emerging countries such as India. A prior cross-cultural training would be helpful in growing their business in emerging countries.
Focus India’s approach has always been to connect theory and practice. Hence, they establish the theoretical foundation of their education through lectures by speakers who have high levels of expertise in Indian culture and business practices. During their business trip to India, the knowledge gained from the lectures will be deepened by company visits and presentations by local experts.
swissnex India is organizing one such lecture for the ‘Focus India’ student team on 30th March 2015. The team will have interactive lectures with Dr. Balz Strasser, CEO of swissnex India, Mr. Vimal Nair, Representative of Swiss Business Hub in India and a Swiss start-up company active in India.